The best Side of Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 minimal edition bottles is going to be manufactured producing this an unmissable bit of record for collectors.
The result saw glass remaining hand-blown right into a teardrop condition. For The 1st time within the manufacturer’s historical past, the enduring square Johnnie Walker bottle has become reformed.
From American bourbon to Scotch whisky, read our handy guidebook to the different sorts of whisky, how they’re made And exactly how they vary.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been designed by adopting a check-and-find out product, coming up with and Discovering with out limitation and imagining what the way forward for lightweight luxurious packaging could provide.
Our DRINKiQ programme aims to lift the 'collective drink IQ' by escalating general public awareness of the effects of Alcoholic beverages and supporting liable consuming.
This may produce a discreet opening through which the bottle may be eliminated. Right after pouring a glass of this uncommon, specially blended whisky, we invite you to return the bottle to its cradle—its organic resting spot as well as a testament to purposeful style.
The result is definitely an market-very first that, and also attaining exquisite splendor, showcases what luxury, lighter-pounds, reduced-carbon bottles of the long run could look like. As Element of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to reduce the excess weight of glass Utilized in its packaging; an ambition that is certainly geared toward reducing the quantity of carbon emissions connected with packaging.three Whilst the technological know-how will not be nevertheless available to start bottles of the fat at scale, permanently, the know-how Johnnie Walker has garnered is currently remaining applied to lightweighting jobs over the Diageo portfolio.
Johnnie Walker Blue Label Ultra may be the model’s lightest 70cl Scotch whisky glass bottle to this point also to the very best on the manufacturer’s information and exploration, the whole world’s lightest 70cl Scotch get more info whisky glass bottle2 . The design will take bold strides and dares to experiment by using a recognised paradigm of luxurious.
Weighing 180 grams, the Blue Label Ultra bottle can be a glimpse into the way forward for sustainable luxurious spirits packaging
We are in this article when you're willing to take the plunge with Johnnie Walker and find cocktail recipes, new merchandise launches and the latest from our entire world of whisky.
Diageo has said the “Formerly claimed ‘lightest fat scotch whisky bottle’ was released by a UK retailer and weighed all around 298 grams.”
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and offered in the luxurious collector’s circumstance.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
In whisky packaging, luxury typically suggests major—think thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that imagining and embrace the Idea that lithe is lavish.
“You can say It is really handy that we’re finding ahead from the curve with every one of the laws. But we’d started out [Ultra] before [PPWR regulations] ended up released,” claims Lindley, including that it’s essential for Diageo to prioritize because it’s a “sizeable transform for [all our liquor groups] for being contemplating bare minimum probable packaging weight.
Liquid Mild enveloped site visitors inside a mesmerizing interaction of light and shadow, with going gentle passing via glass sorts and projecting tasteful patterns on to white walls.
With our committed focus on presenting lightness across each and every structure component, we launched a precise lattice stopper, a bamboo frame and also a protecting transportation box.